About
Robin M. Satyshur, Principal
Robin is a qualified leader and CPA (inactive) with over 30 years of diverse business and leadership experience serving multi-generational families. Her deep knowledge and extensive experience in building efficient and high-performing family office operations, problem solving, and strong relational skills have contributed to a broad range of business models and organizations which serve affluent families.
Career & Leadership Experience
SINGLE FAMILY OFFICES
THE FAMILY OFFICE, LLC / COX FAMILY OFFICE
Multi-billion, multi-generational. Operating entities included independent, hybrid, and embedded. Managed complex service models: integrated financial strategies and reporting, lifestyle management, risk mitigation, investment oversight, wealth transfer planning, and philanthropy. Led organizational assessment and redesign, including team reformation and building for optimal performance.
PRIVATE FAMILY TRUST COMPANIES
THE FAMILY PRIVATE TRUST COMPANY, LLC / SHOEBOX PRIVATE TRUST COMPANY / CLARENDON PRIVATE TRUST COMPANY
Directed the formation of the first Tennessee chartered private family trust company (PFTC) in collaboration with state regulators and legal team. Subsequently recruited to facilitate formation of two additional PFTCs, providing strategic planning, governance, operational solutions, talent acquisition, regulatory liaise, beneficiary education and board directorship, including committee chairmanship.
MULTI-FAMILY OFFICE TRUST COMPANY
DIVERSIFIED TRUST COMPANY
Designed and led strategy to provide comprehensive service offerings for ultra-affluent individuals, multi-generational families, and family offices. Led a team in development of an enterprise strategy to advance the ultra-affluent market across the Southeast.
PUBLIC TRUST COMPANY
PENDLETON SQUARE TRUST & FAMILY OFFICE
Led all aspects of formation of a regulated, de novo public trust company with responsibility for ongoing leadership, governance, and strategic direction as Founder and CEO, and Member of the Board of Directors. Effectively developed post-founding leadership team to move into growth and scaling phase.
Behind the Name
“Murphy, my maiden name, holds deep symbolic significance for me. My father, a successful CPA at the start of his career, and ultimately a Corporate Executive in Nashville and Dallas, was the cornerstone of my commitment to business and a heart of service, especially in serving families. Growing up, I spent countless hours in his office, watching, learning, and absorbing the world of business, which laid the groundwork for my own financial career.
Following the first 10 years of my corporate leadership experience, I had the privilege to work alongside my father for the next 12 years… and the foundation for my dedication in the Family Office space was cemented.
Some of the most important lessons he instilled in me include: always raise my hand, embrace new challenges, think outside the box, and uphold the highest standards of integrity and principles. He also taught me the value of family legacy and the importance of helping others. His encouragement and influence shaped my approach to leadership, particularly servant leadership — striving not only to better myself but also to ensure that those around me are successful and growing in their professional journeys.
Today, I continue the legacy of my father, operating as RS Murphy, LLC. My son follows our path, working as a Tax Director in Dallas for PwC, where he serves family offices and ultra-high-net-worth families.”
Behind the Mark
An emblem of connectivity, strength and vision — conceptually the icon represents the interconnection of family values, future, and legacy. The mark is a visual metaphor for weaving together individual strengths into a unified whole, where the multi-gen family and community of partners form the bedrock of future success.